When will your fire yourself from your copy department?
Business owners focus on growth. Why are you still writing your copy when Marmalade can write it for you?
April Underwood, a dynamic and successful project manager at NFX, made an excellently salient point in a post for NFX, based on her time as Director of Product at Twitter and CPO at Slack discussing how and when to use project managers at a company. She said:
“Your job is to keep firing yourself from various aspects. To be clear, there’s a lot of value in a Founder being very close to the product and close to the team for as long as possible. But in any growth-stage company — whether you’re in the zero to one phase or later — you always have to be thinking about how you’re firing yourself from various aspects of your job.”
When it comes to marketing your product, you know best. You know the ins, the outs, the ups, the downs, the murky inner workings and the crystal-clear sale points. This doesn’t mean you should be writing the copy. You have better things to do.
To maintain that hyperfocus on your work, you need – ironically – to step back. Keep your focus on the pressure points, not the grunt work of capturing the essence of your business needs.
I can help you with your redundancy. Hand over your specialised understanding of your customer needs and the service you provide and get that white paper finally written that demonstrates your market leadership. Hand over your mail-outs and mail-shots, hand over your SEO copy tweaking and hand over that weekly blog that slips down the to-do list.
It’s time you fired yourself. Get that email sent today – how can I help?
